REMUNERATION
REPORT.
Dear Shareholder,
I am pleased to present the Vocus remuneration report for
FY16, outlining the remuneration in place and outcomes
for Key Management Personnel in FY16. In a year of
transformational merger and acquisition activity and resulting
integration, we have sought to report thoroughly and
transparently and will aim to improve upon our disclosure
going forward.
The Remuneration Committee (“Committee”) is responsible for
ensuring that the remuneration framework within the company
is appropriately designed to enhance corporate and individual
performance whilst supporting company strategy and
performance. The Remuneration Committee’s role is to ensure
the level of remuneration achieves an appropriate balance
between attracting, retaining and rewarding senior managers
and directors, Vocus’ interests and shareholder expectations.
Our Executive remuneration philosophy involves using a
combination of 3 elements; base salary, short-term incentives
and long-term incentives. As is demonstrated in this report,
these incentives are directly linked to the performance of the
company to ensure that any reward is tied to shareholder
returns. As part of bringing together the former M2 and Vocus
Boards and Executive Teams, we engaged the services of
Aon Hewitt Pty Ltd and Egan Associates Pty Ltd to conduct
a comprehensive benchmarking exercise against other
ASX 100 companies and our peers, and to provide their
recommendations on an appropriate remuneration
framework going forward.
Our intention is to create and maintain an appropriate
remuneration structure to assist Vocus in creating delivering
returns to shareholders. I trust that the company’s
remuneration strategy will receive your support and we
welcome your feedback.
Craig Farrow
Chair of the Remuneration Committee
26 | VOCUS.COM.AU
Craig Farrow
Chair of the Remuneration Committee
________
The remuneration report outlines the director and executive remuneration arrangements for Vocus and the Company, in
accordance with the requirements of the Corporations Act 2001 and its Regulations.
The key management personnel of Vocus consisted of the following Directors of Vocus Communications Limited:
David Spence
Chairman
Craig Farrow
Deputy Chairman (appointed 22 February 2016)
Jon Brett
Non-executive Director
Tony Grist
Non-executive Director (appointed 16 July 2015)
Michael Simmons
Non-executive Director (appointed 22 February 2016)
Rhoda Phillippo
Non-executive Director (appointed 22 February 2016)
Vaughan Bowen
Executive Director (appointed 22 February 2016)
James Spenceley
Executive Director (ceased acting as Chief Executive Officer 22 February 2016)
Steve Baxter
Former Non-Executive Director (resigned on 22 February 2016)
John Murphy
Former Non-Executive Director (resigned on 22 February 2016)
Paul Brandling
Former Non-Executive Director (appointed on 8 July 2015 and resigned on 22 February 2016)
Anthony Davies
Former Non-Executive Director (appointed on 8 July 2015 and resigned on 22 February 2016)
Nick McNaughton
Former Non-Executive Director (resigned on 8 July 2015)
And the following persons:
Geoff Horth
Chief Executive Officer (appointed 22 February 2016)
Mark Callander
Chief Executive - New Zealand (appointed 22 February 2016)
Scott Carter
Chief Operating Officer (Mass Markets) (appointed 22 February 2016)
Rick Correll
Chief Financial Officer
Chris Deere
Chief Technology Officer (ceased acting as Deputy CEO 22 February 2016)
Matt Hollis
Director, Corporate & Wholesale (appointed 22 February 2016)
Mark Simpson
Company Secretary (ceased acting as Company Secretary 22 February 2016)
REMUNERATION FRAMEWORK
Vocus’ remuneration framework ties the remuneration received by executives to increased shareholder wealth over the
longer term. A summary of key Vocus’ performance metrics and share price history is shown below.
SHARE PRICE HISTORY
UNDERLYING DILUTED EARNINGS PER SHARE (CPS)
46%
72%
INCREASE
OVER 2015
INCREASE
OVER 2015
8.42
29.87
5.77
4.76
16.08
13.28
1.86
FY12
17.38
11.45
2.10
FY13
FY14
FY15
FY16
FY12
FY13
FY14
FY15
FY16
27
The earnings of Vocus for the five years to 30 June 2016 are summarised below:
2012
2013
2014
2015
2016
$'000
$'000
$'000
$'000
$'000
Sales revenue
45,285
66,910
92,302
149,799
830,825
EBITDA
15,722
17,020
32,067
52,247
194,956
EBIT
10,514
8,155
20,355
33,563
116,469
7,775
5,098
12,925
19,850
64,091
Profit after income tax
The factors that are considered to affect total shareholders return (‘TSR’) are summarised below:
2012
2013
2014
2015
2016
1.86
2.10
4.76
5.77
8.42
-
1.00
1.80
7.30
17.50
Diluted earnings per share**
(cents per share)
12.76
6.85
15.86
19.08
18.82
Underlying diluted earnings per
share** (cents per share)
13.28
11.45
16.08
17.38
29.87
Share price at financial year
end ($)
Total dividends declared*
(cents per share)
* includes special dividends
** the weighted average number of shares for 2015 and 2016 have been restated for the effect of the 1-for-8.9 rights
issue completed in July 2016 in accordance with AASB 133 ‘Earnings per Share’
REMUNERATION GOVERNANCE
Remuneration Committee
Since the implementation of Vocus’ merger with M2 Group Ltd on 22 February 2016, the Remuneration Committee consists
of three independent non-executive directors:
Craig Farrow
(Chairman, appointed 22 February 2016)
Tony Grist
(appointed as director 16 July 2015)
Rhoda Phillippo
(appointed as director 22 February 2016)
Prior to that date, the Remuneration Committee consisted of the following independent non-executive directors:
Paul Brandling
(Chairman, resigned as director 22 February 2016)
John Murphy
(resigned as director 22 February 2016)
Jon Brett
Use of remuneration advisors
Under the provisions of the Committee’s Charter, the Committee may engage the assistance and advice from external
remuneration consultants. To ensure that any recommendations made by remuneration consultants are provided without
undue influence being exerted by Executives, external remuneration consultants deliver their advice directly to members
of the Committee. No Executives were present during any of the meetings or conversations held between the external
remuneration consultants and members of the Committee.
During FY16, following the merger of Vocus and M2, the Committee engaged the services of Aon Hewitt to benchmark
its board and executive remuneration framework and strategy against Vocus’ peers, being those listed on the ASX as well
as within the same industry group, and also sought the strategic advice of Egan Associates Pty Ltd (“Egan”) in respect of
general trends in remuneration and reward models in so far as mix of pay, forms of incentive, and reporting.
The fees paid to Aon Hewitt and Egan amounted to $95,733 in FY16.
28 | VOCUS.COM.AU
Voting and comments made at Vocus’ 2015 Annual General Meeting (‘AGM’)
At the last AGM 98.77% of the shareholders who voted, in person or by proxy, voted to adopt the remuneration
report for the year ended 30 June 2015. Vocus did not receive any specific feedback at the AGM regarding its
remuneration practices.
DIRECTOR REMUNERATION
Non-executive Directors
Vocus’ non-executive director remuneration policy is designed to provide fair remuneration that is sufficient to attract and
retain non-executive directors with the appropriate level of experience, knowledge, skills and judgment to steward the
Company’s success.
Non-executive director fees consist of base fees and fees for membership on board committees, all of which are inclusive
of all superannuation and other contributions. The Chairman and Deputy Chairman of Vocus receive an overall fee
that is inclusive of board committee fees and superannuation contributions. In addition, non-executive directors receive
reimbursement of expenses incurred while carrying out their director duties.
The current aggregate pool available for payment of non-executive directors’ fees is $1,100,000 which was approved by
shareholders at the 2015 AGM. Actual fees paid to non-executive directors in FY16 totalled $997,989.
Following the external benchmarking exercise, initial increases were made to the Chairman, Deputy Chairman and
non-executive director fees to partially address the gap identified by that exercise. A further increase to non-executive
directors’ fees is proposed for FY17 (subject to the shareholder approval for an increase in the total available remuneration
pool being obtained).
The two step increases seek to bring the level of fees payable to non-executive directors to an appropriate benchmark and
to enable Vocus to continue to seek, attract and retain qualified and talented directors to support Vocus’ continued strategic
growth into the future.
To preserve independence and impartiality, non-executive directors do not receive incentive or performance based
remuneration, nor are they entitled to retirement or termination benefits.
Non-Executive Director Fees
The annualised fees for FY16 (on a full year basis for the enlarged Vocus Group), as compared with FY15, are outlined
below. It must be noted that the non-executive directors did not receive the full FY16 amounts, as this revision did not occur
until February 2016. Actual amounts received by non-executive directors are provided later in this report.
FY16
FY15
Chairman
$290,000
$247,500
Deputy Chairman (new role in FY16)
$185,000
-
Non-executive director
$125,000
$82,500
Committee Chair
$30,000
$20,000
Committee Member
$10,000
$10,000
Executive Directors
In June 2016, the remuneration for Executive Directors was reviewed, with changes to be effective from 1 July 2016.
Details of the key terms of the remuneration arrangements for the Executive Directors were lodged with the ASX on 27 June
2016 in accordance with the ASX Listing Rules. The base salary for the Executive Directors is $330,000.
Separately to their role as directors of the Company, Executive Directors have a number of additional key mandates, and
accordingly the structure of their remuneration is reflective of these mandates. The Executive Directors receive a mix of
fixed and variable remuneration.
29
Executive Director Remuneration Framework
Fixed remuneration
Incentive
Set using benchmark data of comparable roles against peer
group data points.
Aligned with the Company’s strategic growth plans over a longer
period, and intended to reward the Executive Directors for longer
term strategic and M&A transaction outcomes.
Consideration is given to the director’s experience and skills
Reflects the additional involvement with Vocus over and above their individual duties as a director, particularly in relation to the
identification, verification and negotiation of strategic growth opportunities for Vocus on an on-going basis.
Actual payments made to the Executive Directors during FY16 are set out in the Remuneration Tables.
James Spenceley – former Chief Executive Officer
Following the implementation of Vocus’ merger with M2, James Spenceley ceased to perform the role of CEO of Vocus. As
a consequence, James received a termination payment, the framework for which was approved by Vocus shareholders at
its 2015 AGM.
Details of the then proposed termination payment entitlement were also disclosed in the Scheme Booklet issued by M2 in
December 2015 for the Scheme of Arrangement through which the merger was implemented.
The actual termination payment received by James Spenceley on his termination are as follows:
➜➜ Lump sum termination payment of $855,000 (which is inclusive of all statutory entitlements, such as annual and long
service leave accrued to termination date);
➜➜ Pro-rata payment of short-term incentives to the date of termination of $227,260; and
➜➜ Accelerated vesting of all unvested Loan Funded Share Plan Shares (560,599 shares issued on 18 December 2014
and 293,554 shares issued on 26 November 2015) for which a share-based payment expense of $1,030,504 has
been recognised in FY16.
Vaughan Bowen – Executive Director
Vaughan Bowen remains entitled to the two remaining tranches of STI granted of $300,000 each as part of his
remuneration as Executive Director of M2, relating to the CallPlus acquisition, subject to the performance measures for
those tranches being satisfied.
The maximum amount is based upon the following criteria:
➜➜ The size of the acquisition
➜➜ Cost savings associated with acquisition funding and transaction costs
➜➜ Potential cost savings achieved post acquisition
➜➜ Potential improvement in shareholder earnings
➜➜ Potential shareholder value accretion
Payment of the incentive is only made if earnings improvement objectives (in respect of the acquired business) are achieved.
Current Incentive
As part of the Executive Directors’ remuneration, a grant of 100,000 performance rights each under the above Plan be
made to each Executive Director in recognition of their ongoing engagement and contribution, including such reasonable
assistance requested in relation to implementation and integration of the Company’s various acquisitions. These
performance rights will be subject to the terms and conditions of the Vocus Performance Rights Plan Rules and the Invitation
Letter setting out the terms of the Grant at the time.
The performance rights will vest in 3 tranches, upon the expiry of each of the following Vesting Periods:
➜➜ Tranche 1 (33,333 performance rights) to vest on the expiry of 1 July 2017
➜➜ Tranche 2 (33,333 performance rights) to vest on the expiry of 1 July 2018
➜➜ Tranche 3 (33,334 performance rights) to vest on the expiry of 1 July 2019
This grant is subject to shareholder approval, which will be sought at the next Vocus AGM.
30 | VOCUS.COM.AU
EXECUTIVE REMUNERATION
The Board has established a remuneration strategy that supports and drives the achievement of Vocus’ business strategy.
The Board believes the remuneration framework aligns the key management personnel with shareholder interests.
The Remuneration Committee continuously monitors the remuneration structure to ensure it remains effective in retaining and
focusing the team that has to date been very successful in building shareholder value.
The recently conducted benchmarking exercise across the Executive team focused on roles, Vocus peers and comparators,
within both the ASX and the industry. This provided insight and tangible data on relevant remuneration levels and mixes
of total remuneration across fixed, STI and LTI. The consultants also assisted the Remuneration Committee to develop a
strategy and framework for Executive remuneration going forward, designed to attract, retain and reward highly talented
and qualified executives to lead the Vocus business.
In all cases, remuneration has been set and aligned to shareholders’ interests including:
➜➜ profit as a core component of plan design;
➜➜ sustainable growth in shareholder wealth; and
➜➜ attracting and retaining high calibre personnel.
The Committee intends to undertake a similar review every two years to ensure that Vocus’ remuneration strategy and
framework remains current and appropriate for an organisation of its size, scale and capacity.
Executive Remuneration Framework
Vocus aims to reward key management personnel with a level and mix of remuneration based on their position and
responsibility, which has both fixed and variable components.
Fixed remuneration
Incentive (STI/LTI)
Set using benchmark data of comparable roles against peer
group data points.
Designed to reward achievement of Vocus’ financial, operational
and strategic business objectives and align Executive
performance with overall shareholder returns on both annual and
longer term timeframes.
Consideration is given to the executive’s qualification, experience
and skills.
Short-term Incentive (STI)
Aligned to shareholder value creation and overall business
strategy with focus is on financial and non-financial hurdles.
Long term incentive (LTI)
Aligned to the achievement of increased shareholder wealth over
the longer term
The Remuneration Committee, in conjunction with the CEO, reviews Executive remuneration annually on the basis of the
current market practice, performance against agreed measures and other relevant factors.
The STI program is designed to align the targets of the business with the targets of the Executives responsible for achieving
those targets. STI payments are granted to executives based on specific annual targets and key performance indicators
(‘KPI’s’) being achieved. Each year KPIs aligned to business objectives are selected, using both financial and non-financial
measures of performance. These KPIs are the drivers of shareholder value creation. All KPIs are based on the overall
Vocus business strategy, adjusted to reflect individual roles. For the period to which STI applies, payments are made after
assessment of performance by the Board following its approval of the annual accounts.
LTIs are exclusively equity-based. There are number a different plans currently in place, as a result of the combination of
Vocus with Amcom and M2 in FY16. Details of these plans are set out in the relevant section below, and have previously
been disclosed to the market by the various organisations and in M2’s Scheme Booklet. The LTI framework for FY17 and
beyond is outlined later on in this report.
Chief Executive Officer
The Board has put in place a remuneration framework and package that aligns the CEO’s performance with the company’s
strategic objectives. The CEO’s remuneration is structured broadly on the principle that 50% of his remuneration is fixed
and 50% is variable (with the maximum amounts spread equally between STI and LTI’s).
31
Although Geoff Horth commenced his role as CEO of Vocus on 22 February 2016, following the merger with M2, he did
not receive any increase to the level fixed remuneration previously paid to him as CEO of M2 pending the external review
and benchmarking exercise which was undertaken by the Remuneration Committee. Following that review, a new contract
was entered into with Geoff Horth, the terms of which were outlined in an announcement to the ASX and market on 27
June 2016, and which was to be effective from 1 July 2016.
The fixed remuneration component of the CEO’s remuneration of $1,100,000 was determined by the Board with reference
to market data. The Remuneration Committee considered the following factors in arriving at this outcome:
➜➜ Ensuring that remuneration is competitive with the company’s relative peer group;
➜➜ The increased responsibilities of the CEO following the merger of Vocus and M2; and
➜➜ Reflective of the increased size and scale of the new business.
The CEO’s STI of $600,000 is subject to key performance indicators determined by the Remuneration Committee and the
Board at the commencement of the year. The KPIs relate directly to Vocus’ financial and non-financial performance. The
KPI’s and STI amount is reviewed annually by the Remuneration Committee. Details of the STI payment made to Geoff
Horth in respect of FY16 is outlined in the relevant section.
The CEO’s LTI of $600,000 is equity based and consists performance rights to be issued to the CEO under the Vocus
Communications Limited Performance Rights Plan, details of which appear further in this report. As at 30 June 2016,
Geoff Horth holds 135,418 options and 224,806 performance rights, issued as at 22 February 2016 to replace those
provided by M2.
Tamara Hay, Sales Operations Manager
________
32 | VOCUS.COM.AU
Other key management personnel remuneration
Variable remuneration for Executive KMP (other than the CEO) is structured on similar principles to those adopted for the
CEO. Although the mix of fixed and variable remuneration varies between the Executives, and is determined based on
the extent to which they are in a position to directly influence Company performance, Vocus’ remuneration philosophy is to
allocate a material part of executive remuneration to be derived from an “at risk” element in the form of STI and LTI. Given
that Vocus’ Executive KMP fixed remuneration is below the benchmarked median in most instances, when compared to ASX
peers, Vocus Group pays STI in cash to better approximate market levels of cash payment in the remuneration mix.
The review by the Remuneration Committee resulted in the FY17 fixed remuneration for the Executive KMP being increased.
The total fixed remuneration pool for Executive KMP (other than the CEO) is $2,400,000. These adjustments were
necessary to improve fixed remuneration relative to the market median, in the context of the increased responsibilities for
each Executive following the merger of the two companies, and to reduce the risk of voluntary executive turnover due to
pay considerations.
It is worth noting that the fixed remuneration still remains below the median in all instances, based on the data provided by
the recent benchmarking exercise. The Remuneration Committee aims to address any gaps over a two year period to bring
the remuneration framework in line with a competitive benchmark, reflective of alignment with shareholder interests and
delivery of merger benefits.
Service agreements
Remuneration and other terms of employment for key management personnel are formalised in service agreements. Details
of the key terms of these agreements are as follows
Key term
Executive Directors
CEO
Other KPM
Duration of agreement:
No fixed term
No fixed term
No fixed term
Period of notice required to
terminate agreement (by the
relevant KMP):
Three months
Six months or three months in
case of fundamental change
Three months
Period of notice required
to terminate agreement (by
Company):
Three months
Twelve months
Three months
Potential Termination benefits
(where required, to be
approved by the Shareholders
at the 2016 AGM):
Accelerated vesting of
incentives on a pro-rated
basis, at the Board’s discretion
at the time
In addition to notice, if
termination occurs as a result
of fundamental change,
termination payment equal to
9 months’ Fixed Remuneration.
No additional payments
if Company terminates
employment otherwise with
notice
In addition to notice, maximum
termination payment ranging
from 3 months to 6 months’
Fixed Remuneration, with
additional notice periods /
payments applicable for some
KMP in certain change of
control scenarios
Accelerated vesting of LTI on a
pro-rated basis, at the Board’s
discretion at the time
Accelerated vesting of LTI on a
pro-rated basis, at the Board’s
discretion at the time
Statutory leave entitlements
Statutory leave entitlements
Statutory leave entitlements
Remuneration:
As disclosed in the relevant section
33
REMUNERATION TABLES
Amounts of remuneration
Details of the remuneration of the directors and other key management personnel are set out in the following tables. The
amounts shown are equal to the amount expensed in the company’s financial statements.
Short-term benefits
Postemployment
benefits
Long-term
benefits
Share-based
payments
Cash salary
and fees
Bonus /
Commission
Nonmonetary
Superannuation
Employee
leave
Equity
settled*
Total
$
$
$
$
$
$
$
213,739
-
-
18,330
-
-
232,069
2016
Non-Executive Directors:
D Spence
C Farrow
65,920
-
-
-
-
-
65,920
T Grist
104,782
-
-
9,954
-
-
114,736
J Brett2
147,662
-
-
14,028
-
-
161,690
58,793
-
-
-
-
-
58,793
1
R Phillippo1
M Simmons
51,667
-
-
-
-
-
51,667
S Baxter3
84,067
-
-
-
-
-
84,067
J Murphy
1
71,121
-
-
-
-
-
71,121
P Brandling3
74,206
-
-
7,050
-
-
81,256
A Davies3
62,790
-
-
5,965
-
-
68,755
3
N McNaughton
7,917
-
-
-
-
-
7,917
942,664
4
-
-
55,327
-
-
997,991
658,192
250,000
-
19,308
855,000
1,030,504
2,813,004
82,265
-
-
10,000
17,167
-
109,432
284,103
118,667
37,740
10,000
34,426
166,279
651,215
91,886
28,656
27,939
6,126
-
10,719
165,326
Executive Directors:
J Spenceley5
V Bowen1
Other Key Management Personnel:
G Horth1
M Callander1
R Correll
420,800
195,888
38,377
34,200
10,493
58,865
758,623
S Carter1
170,936
62,000
29,360
10,000
14,355
74,258
360,909
425,151
C Deere
249,692
88,000
-
19,308
30,935
37,216
M Hollis6
170,264
401,795
26,314
18,832
23,554
36,318
677,077
M Simpson7
208,029
112,500
-
19,763
4,760
31,314
376,366
3,278,831
1,257,506
159,730
202,864
990,690
1,445,473
7,335,093
*Includes share-based payments accounting expense for options, performance rights and loan funded shares.
1. Denotes remuneration from 22 February 2016 to 30 June 2016
2. Includes remuneration for representation of Vocus on the board of its New Zealand construction joint venture Connect 8 Limited until resignation on
16 April 2016
3. Denotes remuneration up to cessation as director of Vocus (22 February 2016)
4. Denotes remuneration up to cessation as director of Vocus (8 July 2015)
5. Includes amounts paid in relation to termination as CEO of Vocus of $855,000, which is inclusive of all statutory entitlements, such as annual and long
service leave accrued to termination date and share-based payment expense on early vesting of Loan Funded Shares of $1,030,054
6. Includes commissions earned of $206,795
7. Denotes remuneration up to cessation as Company Secretary (22 February 2016)
34 | VOCUS.COM.AU
Short-Term Benefits
PostEmployment
Benefits
Long-Term
Benefits
Share-Based
Payments
Cash salary
and fees
Bonus /
Commission
Nonmonetary
Superannuation
Employee
leave
Equity
settled*
Total
$
$
$
$
$
$
$
136,986
-
-
13,014
-
-
150,000
101,666
2015
Non-Executive Directors:
D Spence
J Brett **
92,846
-
-
8,820
-
-
J Murphy
73,373
-
-
1,627
-
-
75,000
S Baxter ***
56,250
-
-
-
-
-
56,250
N McNaughton
95,000
-
-
-
-
-
95,000
481,217
250,000
-
18,783
27,810
96,341
874,151
Executive Directors:
J Spenceley
Other Key Management Personnel:
R Correll
366,061
150,000
-
35,000
5,986
66,985
624,032
M Simpson
287,000
120,000
-
30,000
5,012
54,687
496,699
C Deere
211,217
50,000
-
18,783
38,690
35,589
354,279
1,799,950
570,000
-
126,027
77,498
253,602
2,827,077
*Includes share-based payments accounting expense for both options and loan funded shares.
**Includes fees and super for representation of Vocus on the board of its New Zealand construction joint venture Connect 8 Limited.
*** Remuneration disclosed is from date of appointment as a director (2 October 2014).
The proportion of remuneration where linked to performance is detailed below.
Fixed remuneration
Name
At risk - STI
At risk - LTI *
2016
2015
2016
2015
2016
2015
100%
-
-
-
-
-
54%
57%
9%
29%
37%
14%
G Horth
56%
-
18%
-
26%
-
M Callander
76%
-
17%
-
7%
-
R Correll
66%
64%
26%
24%
8%
12%
S Carter
62%
-
17%
-
21%
-
C Deere
71%
65%
21%
14%
8%
21%
M Hollis
36%
-
59%
-
5%
-
M Simpson
62%
64%
30%
24%
8%
12%
Executive Directors:
V Bowen
J Spenceley
Other Key Management Personnel:
* The LTI above refers to share-based payments.
35
The proportion of the STI cash bonus paid and forfeited is as follows:
Cash bonus paid/payable
Name
2016
Cash bonus forfeited
2015
2016
2015
Executive Directors:
V Bowen
-
-
-
-
100%
100%
-
-
G Horth
89%
-
11%
-
M Callander
90%
-
10%
R Correll
94%
100%
6%
S Carter
93%
-
7%
C Deere
88%
100%
12%
M Hollis
100%
-
-
M Simpson
100%
100%
-
J Spenceley
Other Key Management Personnel:
-
These STI payments were paid or are payable based on the successful achievement of earnings based targets including
budgeted revenue, earnings before interest and depreciation and amortisation, net profit after tax, market expectations,
growth initiatives, and other qualitative or project driven outcomes.
FY16 was a year in which Vocus underwent significant transformational changes, in particular its combination with Amcom
in July 2015 and then with M2 in February 2016. Of the Executive KMP who held office as at 30 June 2016, Rick Correll
and Chris Deere both held KMP office at 30 June 2015. The remaining Executive KMP took office at varying stages during
the financial year, predominately from 22 February 2016, when the merger with M2 was implemented.
The STI payments made to the CEO and Executive KMP therefore reflect a number of different criteria and factors which
were considered by the Remuneration Committee, and reflect the contribution made by each of the Executive KMP to both
Vocus’ business performance in FY16, as well as the contribution each of them made to the transformation undertaken by
Vocus in FY16. This is consistent with Vocus’ remuneration framework in relation to STIs being aligned to the achievement
of Vocus’ strategic objectives and increasing shareholder returns.
All Executive KMP (including the CEO) substantially achieved satisfaction of qualitative and project measures whilst also
applying substantial effort towards the transformational union of Vocus and M2, without being in receipt of any further
retention or transition bonuses. The final STI award took into account a reasonable balance of all of the above and a
significant value delivered to shareholders through 2016 activities.
The CEO’s KPI’s were originally based on the same principles as those adopted in M2’s 2015 annual report. Since the
merger, Geoff’s appointment as CEO of the merged group resulted in additional responsibilities relating to achievement of
Vocus financial objectives as well as additional qualitative components around the merger. Despite this, it was agreed that
given the proportion of the financial year in which the merged company operated, the original KPI measures would apply.
Name
% Of STI
% Achieved
Financial Results
Inclusive of development of the Annual Operating Plan, the 5 year
strategy, and achievement of Executive team KPI’s (paid on the
basis of average achievement across the executive team)
50
45
Customer Satisfaction
10
8
Business Improvement
Geoff Horth
KPI
20
16
Leadership, Values & Behaviours
TOTAL
20
20
100
89%
The STI measures for FY17 will be established for the CEO and Executive team in the first 3 months of the financial year.
The measures will reflect both quantitative and qualitative measures representing Vocus’ strategic business objectives.
36 | VOCUS.COM.AU
Significant importance will be placed on the delivery of financial results to ensure shareholder return. Qualitative measures
will include Merger implementation, Customer Satisfaction, Business Improvement, and Leadership, Values and Behaviours.
The CEO’s KPIs are cascaded throughout the company, and captured within an online goal setting and performance
management system.
The total STI and LTI pools for Executive KMP is $1,125,000 and $1,030,000, respectively.
EQUITY-BASED COMPENSATION
Vocus has a number of equity-based compensation plans currently in operation (both legacy and forward looking). This
has resulted primarily from the combination of Vocus, Amcom and M2 over the past financial year. Going forward, it is
intended that no new options or shares will be issued under the Employee Share Option Plan (“ESOP”) or the Loan Funded
Share Plan (“LFSP”).
The Remuneration Committee sought advice from Egan Associates in relation to the long term incentive plans and equity
based compensation plans adopted by comparable peers of Vocus, and has determined that the Vocus Communications
Limited Performance Rights Plan (“Performance Rights Plan”) will form the basis of the equity based long term incentive plan
for Vocus in the future. The Board intends to seek the approval of the shareholders to the terms of this Long Term Incentive
Plan at the 2016 AGM, and the exemption of shares issued in satisfaction of performance rights from the 15% cap on the
issue of new shares.
Employee Share Option Plan (“ESOP”)
An employee share option plan was established by Vocus and approved by its shareholders at a general meeting in 2010,
whereby Vocus may, at the discretion of the Vocus Board, grant options in respect of Vocus Shares to its employees.
Each Vocus Option converts into one Vocus Share on exercise. No amounts are paid or payable by the recipient of the
Vocus Option in respect of the option grant, although an exercise price is set at the date the options are granted. Vocus
Options carry neither rights to dividends nor voting rights. Vocus Options may be exercised at any time from the date of
vesting to the date of their expiry.
Pursuant to the Scheme of Arrangement undertaken by M2, each outstanding M2 option converted to Vocus Options, in
accordance with a pre-determined formula. Only the CEO held M2 options which were converted to Vocus Options, with
135,418 of these options yet to vest as at the date of this report.
The table below summarises the Vocus Options currently outstanding:
Issue date
Expiry date
1 August 2011
31 July 2018
Exercise price*
Number of options
% vested
$2.39
46,668
100%
11 May 2012
10 May 2019
$1.89
7,500
100%
22 February 2016**
22 February 2023
$5.09
135,418
-
189,586
* The exercise price of all options were reduced as of 5 August 2016 in accordance with the formula set out in the rules of the Vocus Options and
Performance Share Plan, consistent with ASX Listing Rule 6.22.2, following the completion of Vocus’ fully underwritten 1 for 8.90 accelerated renounceable
entitlement offer with retail rights trading of Vocus ordinary shares. For further information see announcement ‘Change to exercise price of options’ lodged
with the ASX on 28 July 2016.
** Issued to Geoff Horth in replacement of his M2 options and due to vest on 1 January 2017 subject to performance conditions
The table below summarises the Vocus Options that were exercised during FY16:
Grant date
Exercise price
Number of shares issued
1 October 2010
$0.50
135,000
13 May 2011
$2.00
6,666
11 May 2012
$2.00
61,334
203,000
Loan Funded Share Plan (“LFSP”)
Vocus Shares were issued to Vocus Blue Pty Limited, a wholly-owned Subsidiary of Vocus, as part of Vocus’ Loan Funded
Share Plan remuneration scheme to attract and retain key employees. Vocus Blue Pty Limited’s sole purpose is to hold
shares as trustee for its beneficiaries (its Participants).
37
The Participants are granted a loan by Vocus to purchase the beneficial interest in Vocus Shares. The loans are limited
recourse to the Participants and any dividends received on the plan shares are used to reduce the loan balance net of
tax payable. Participants are required to meet service requirements and performance conditions before being entitled to
acquire full title to the Vocus Shares and are required to repay the loan in order to do so.
The shares held by Vocus Blue Pty Limited are included in the number of Vocus Shares on issue. As at the date of this
Report, Vocus Blue Pty Limited held 5,089,252 Vocus Shares in trust under the Loan Funded Share Plan remuneration
scheme of behalf of its Participants. Of this total number, 2,581,687 Vocus Shares were shares issued to current and
previous Vocus KMP as at 30 June 2016 including 554,177 loan funded shares issued to KMP during the financial year
ended 30 June 2016.
A summary of LFSP Shares held by KMP is listed in the table below. Fair value per share and issue price per share has also
been included for additions during the current year.
LFSP shares
Balance at the
start of the year
Additions
Disposals/
Other
Balance at the
end of the year
Issue price per
share
Fair value per
share
J Spenceley
1,262,353
293,554
-
1,555,907
7.08
1.14
R Correll
569,918
69,967
-
639,885
6.49
1.16
M Simpson*
455,439
55,428
(510,867)
-
6.49
1.16
C Deere
224,000
95,228
-
319,228
6.49
1.16
-
66,667
-
66,667
5.53
1.30
M Hollis**
* Classed as disposal on ceasing to be KMP.
** Additions represent existing shareholding at date of appointment as a director or key management person. Matt Hollis was issued 40,000 shares under
the LFSP in the current year.
A summary of loans outstanding in relation to LFSP Shares held by KMP is listed in the table below
LFSP shares
Balance at the start of
the year
Additions
Disposals/
Other
Balance at the end of
the year
J Spenceley
4,391,365
2,078,362
(191,612)
6,278,115
R Correll
2,093,582
454,086
(84,094)
2,463,574
M Simpson*
1,711,587
359,728
(2,071,315)
-
C Deere
1,131,200
618,030
(37,740)
1,711,490
-
343,415
(8,395)
335,020
M Hollis**
* Classed as disposal on ceasing to be KMP.
** Additions represent existing shareholding at date of appointment as a director or key management person. Matt Hollis was issued 40,000 shares under
the LFSP in the current year.
No further shares are to be issued under the LFSP to any participants.
Performance rights
As part of the Amcom Scheme Implementation Agreement, Vocus agreed to issue Vocus Performance Rights to
replace existing Amcom performance rights held by certain Amcom employees. Similarly, as part of the M2 Scheme
Implementation Agreement, Vocus agreed to issue Vocus Performance Rights to replace existing M2 performance rights
held by M2 employees.
38 | VOCUS.COM.AU
The total number of performance rights which were issued, vested and converted to shares in FY16 are:
Date
Number of
performance rights
Notes
1 July 2015
-
8 July 2015
364,511
Issue of performance rights as replacement for Amcom Telecommunications Ltd
performance rights
8 July 2015
(74,978)
Vesting of performance rights and issue of shares
(4,614)
Vesting of performance rights and issue of shares
12 January 2016
(124,005)
Vesting of performance rights and issue of shares
15 January 2016
(18,456)
Vesting of performance rights and issue of shares
22 February 2016
784,651
Issue of performance rights as replacement for M2 Group Limited performance
rights
30 June 2016
927,109
Balance as at 30 June 2016
10 December 2015
Balance as at 1 July 2015
Prior to the vesting of the performance rights referred to above, the performance conditions applicable to those
performance rights were tested. The performance rights issued to replace the Amcom performance rights were subject to
time thresholds, namely 6 and 12 month periods, and to the performance rights holder’s continued employment with Vocus
up to and including the vesting date. The performance rights which vested in December 2015 and January 2016 satisfied
the relevant performance conditions, and accordingly were converted to shares in the name of the rights holder.
Performance Rights on issue as at 30 June 2016 are as follows:
Vesting date
Number of
performance rights
Performance measures
1 July 2016
213,973
Replacement M2 performance rights - earnings per share (EPS) performance
measure deemed satisfied at time of issue. Relative total shareholder return (TSR)
measured and satisfied.
8 July 2016
142,458
Replacement Amcom performance rights – continued employment at vesting date
1 July 2017
382,249
Replacement M2 performance rights - earnings per share (EPS) performance
measure deemed satisfied at time of issue. Relative total shareholder return
(TSR) to be measured.
1 July 2018
188,429
Replacement M2 performance rights - earnings per share (EPS) performance
measure deemed satisfied at time of issue. Relative total shareholder return
(TSR) to be measured.
927,109
The performance rights due to vest in July 2016 have since vested and been converted to shares. In addition, the vesting
date of some performance rights due to vest on 1 July 2017, were accelerated and converted to shares as part of the
executive termination entitlements for executives (non-KMP) whose employment was terminated as a result of the merger.
A summary of performance rights held by KMP is listed in the table below.
Performance rights
Balance at the start of
the year
Additions
Disposals/
Other
Balance at the end of
the year
G Horth
-
224,806
-
224,806
S Carter
-
104,425
-
104,425
M Callander
-
15,074
-
15,074
39
The key features of the Vocus Performance Rights Plan for FY17 and onwards are set out below:
Form of grant
Performance rights to be settled in Vocus shares
Participants are not required to pay for the performance rights
Grant timing
September
Frequency of grant
Annual
Number of performance rights granted
Measured on a fair value basis, based on the value weighted average
price (VWAP) value of the shares for the calendar month of June immediately
preceding the grant of the performance rights
Vesting date
Upon expiry of the Performance Period
Performance period
3 year period, from 1 July in the year of grant to 30 June at the end of the
period
Performance measures
A mix of EPS, TSR, ROI and WACC measures
Terminating Executives
If a good leaver, vesting will be on pro-rata basis at the discretion of the Board
Change of control
Vesting on pro-rata basis at discretion of the Board.
No non-executive Directors participate in any of the short-term or long term incentive plan arrangements maintained by Vocus.
Additional disclosures relating to key management personnel
In accordance with Class Order 14/632 issued by the Australian Securities and Investments Commission relating to ‘Key
management personnel equity instrument disclosures’, the following disclosure relates only to equity instruments in the
Company or its subsidiaries.
Shareholding
The number of shares in Vocus held during the financial year by each Director and other members of key management
personnel of Vocus at 30 June 2016, including their personally related parties, is set out below:
Balance at the start
of the year
Received as part of
remuneration
Additions
Disposals
Balance at the end
of the year
471,218
Ordinary shares
D Spence
471,218
-
-
-
C Farrow *
-
-
658,125
-
658,125
V Bowen *
-
-
8,193,933
-
8,193,933
4,200,000
293,554
(293,554)
4,200,000
400,000
-
-
400,000
T Grist *
-
-
3,200,000
-
3,200,000
R Phillippo
-
-
-
-
-
M Simmons *
-
-
19,481
-
19,481
G Horth *
-
-
678,098
-
678,098
569,918
69,967
(91,889)
547,996
-
-
853
-
853
J Spenceley **
J Brett
R Correll **
M Callander *
S Carter *
M Hollis *
-
-
292,500
(142,500)
150,000
2,396,348
95,228
-
(57,579)
2,433,997
-
40,000
160,092
-
200,092
8,037,484
C Deere **
498,749
13,203,082
(585,522)
21,153,793
* Additions represent existing shareholding at date of appointment as a director or key management person
** Ordinary shares as remuneration granted through the Vocus LFSP
This concludes the remuneration report, which has been audited.
40 | VOCUS.COM.AU
Loans to Directors and executives
Loans to Directors and executives for the year ended 30 June 2016 are in relation to the Company’s Loan Funded Share
Plan. A schedule detailing the loan amounts and movements during the year is included in the Remuneration Report.
Shares under option
Unissued ordinary shares of Vocus Communications Limited under option at the date of this report are as follows:
Grant date
Expiry date
Exercise price
Number under option
1 August 2011
31 July 2018
$2.39
46,668
11 May 2012
10 May 2019
$1.89
5,000
22 February 2016
22 February 2023
$5.09
135,418
187,086
On 28 July 2016, Vocus announced a reduction in the exercise prices of its unlisted options in accordance with the formula
set out in the rules of the Vocus Options and Performance Share Plan, consistent with ASX Listing Rule 6.22.2. The changes
to the exercise prices of Vocus’ unlisted options follows the completion of Vocus’ fully underwritten 1 for 8.90 rights issue
concluded in July 2016. The reduced option prices are reflected in the table above which were previously $2.50,
$2.00 and $5.20, respectively. No person entitled to exercise the options had or has any right by virtue of the option to
participate in any share issue of the Company or of any other body corporate.
Shares issued on the exercise of options
The following ordinary shares of Vocus Communications Limited were issued during the year ended 30 June 2016 and up
to the date of this report on the exercise of options granted:
Date options granted
Exercise price
Number of shares issued
1 October 2010
$0.50
135,000
13 May 2011
$2.00
6,666
11 May 2012
$2.00
63,834
205,500
Shares under performance rights
Unissued ordinary shares of Vocus Communications Limited under performance rights at the date of this report are as
follows:
Grant date
Expiry date
Exercise price
Number under option
22 February 2016
1 July 2017
$0.00
319,344
22 February 2016
1 July 2018
$0.00
173,355
492,699
No person entitled to exercise the performance rights had or has any right by virtue of the performance right to participate
in any share issue of the Company or of any other body corporate.
Shares issued on the exercise of performance rights
The following ordinary shares of Vocus Communications Limited were issued during the year ended 30 June 2016 and up
to the date of this report on the vesting of performance rights granted:
Date options granted
Exercise price
Number of shares issued
8 July 2016
$0.00
364,511
22 February 2016
$0.00
302,820
667,331
41
Indemnity and insurance of officers
The Company has indemnified the directors and
executives of the Company for costs incurred, in their
capacity as a director or executive, for which they may
be held personally liable, except where there is a lack
of good faith.
During the financial year, the Company paid a premium
in respect of a contract to insure the directors, the
Company secretary and all executive officers of the
Company and any related body corporate, against a
liability incurred as such a director, Company secretary
or executive officer to the extent permitted by the
Corporations Act 2001. The contract of insurance
prohibits disclosure of the nature of liability and the
amount of the premium.
Indemnity and insurance of auditor
The Company has not, during or since the financial
year, indemnified or agreed to indemnify the auditor
of the Company or any related entity against a liability
incurred by the auditor.
During the financial year, the Company has not paid a
premium in respect of a contract to insure the auditor of
the Company or any related entity.
Proceedings on behalf of the Company
No person has applied to the Court under section
237 of the Corporations Act 2001 for leave to bring
proceedings on behalf of the Company, or to intervene
in any proceedings to which the Company is a party
for the purpose of taking responsibility on behalf of the
Company for all or part of those proceedings.
Non-audit services
Details of the amounts paid or payable to the auditor
for non-audit services provided during the financial year
by the auditor are outlined in note 45 to the financial
statements.
The Directors are satisfied that the provision of
non-audit services during the financial year, by the
auditor (or by another person or firm on the auditor’s
behalf), is compatible with the general standard of
independence for auditors imposed by the Corporations
Act 2001, and that the services as disclosed in note
45 to the financial statements do not compromise the
external auditor’s independence requirements of the
Corporations Act 2001 for the following reasons:
➜➜ all non-audit services have been reviewed and
approved to ensure that they do not impact the
integrity and objectivity of the auditor; and
42 | VOCUS.COM.AU
➜➜ none of the services undermine the general
principles relating to auditor independence as set
out in APES 110 Code of Ethics for Professional
Accountants issued by the Accounting Professional
and Ethical Standards Board, including reviewing
or auditing the auditor’s own work, acting in a
management or decision-making capacity for the
Company, acting as advocate for the Company or
jointly sharing economic risks and rewards.
Officers of the Company who are former partners of
Deloitte Touche Tohmatsu
There are no officers of the Company who are former
audit partners of Deloitte Touche Tohmatsu.
Rounding of amounts
The Company is of a kind referred to in ASIC
Corporations (Rounding in Financial / Directors’
Reports) Instrument 2016/191, issued by the Australian
Securities and Investments Commission, relating to
‘rounding-off’. Amounts in this report have been
rounded off in accordance with that Corporations
Instrument to the nearest thousand dollars, or in certain
cases, the nearest dollar.
Auditor’s independence declaration
A copy of the auditor’s independence declaration as
required under section 307C of the Corporations Act
2001 is set out immediately after this Directors’ report.
Auditor
Deloitte Touche Tohmatsu continues in office in
accordance with section 327 of the Corporations Act
2001.
This report is made in accordance with a resolution
of Directors, pursuant to section 298(2)(a) of the
Corporations Act 2001.
On behalf of the Directors
David Spence
Director
23 August 2016
Sydney